Why I started Nurocore

Training and supplements have been a big part of my life for more than 30 years.

More than 25 years ago I founded Nutramino. I started it from scratch with a passion for training and an idea that we could do things better. Over the years Nutramino grew into an international brand, and in 2014 I sold the company.

That journey gave me experience you can't get from a book. About ingredients, doses, product development, production and quality, but also about how hard it can be as a consumer to see what you actually get for your money.

I also learned what it takes to build a successful company. For me the motivation has never been the money. It has to come from wanting to create something that makes a real difference for the people who use it.

So my goal with Nurocore is to make products good enough that you want them to be a fixed part of your everyday life. Not because we tell you that you can't do without them, but because you see their value for yourself, and because they fit into a life where you want more energy, more to give and more joy for the things that matter to you.

That is a big part of why I started Nurocore.

Because we are all different. Your age, your everyday life, how active you are and what you need are not necessarily the same as mine. That's why I don't think we should all take the same supplements.

But when you choose a supplement, I think you should be able to expect that the quality, the raw materials and the dose give the product the best possible chance of doing what you buy it for.

And it should be easy for you to see. Right on the front of a Nurocore product you should be able to see what you get: the ingredients we chose, the quality, the amounts and the dose. You shouldn't have to be an expert or hunt through the small print.

I have seen a great many products in more than 25 years in the industry. Products with long ingredient lists, very small amounts, or ingredients that look good on the label but whose real quality is hard to judge.

That is not the road I want to take with Nurocore.

I want to make simple, transparent products that I want to use myself, and let you choose exactly the products that make sense for you and your life.

If we get that right, I believe we can also build a successful company. Not the other way round.

That is the idea behind Nurocore.

Thomas Kjærgaard
Founder, Nurocore